À procura da crocância perfeita.
My role: idea, art direction. Soko/2023
Mãe Terra’s granola mix is the mother of all crunchiness. Sadly for all the competition, this is not just a personal-taste based opinion: it’s science. So we invited creator Raíza Costa to let loose her creative playfulness and help Mãe Terra show this real experiment — and it’s crunchy results — to the public
To boost Raiza’s expertise on food research and her unique video-making style, we created a charming fantasy-lab scenario for her to run the crunch tests.
Beyond proven crunchiness, this partnership was pure 💞.
Dulce Delight Productions created a making-of, showing in detail the pre-production and shooting of this content.